Gorillas app moves against food waste, in logical alignment with home shopping tailored to actual consumption. Thus the organization founded in Berlin-since 1.4.22 also active in Florence-develops several initiatives aimed at preventing still good food from becoming waste.
Gorillas, go for anti-waste bags
Since the end of February, on the first three days of the week, from 11 a.m. to midnight, anti-waste bags have been offered on the app at a heavily discounted price.
The proposals, visible in the app only if in the various
dark stores
foods close to expiration are available, are classified into three categories:
– Breakfast,
– Veg,
– Various foodstuffs, including meat and cold cuts.
A van between anti-waste and solidarity
In Milan, the fight against food waste is combined with solidarity. At the end of the day, The Food Waste Track van delivers all food that is still good to eat but unsalable to charities.
Targeted are organizations such as Everyday Bread, Project ARCA, Mutual Aid, Farsi Prossimo, and Volunteer Emergency Brigades.
The sustainability of Gorillas
The initiatives described recall the win-win experience of
Too Good To Go
. With the added bonus of home delivery and a focus on sustainability, including social sustainability.
Gorillas riders are in fact contracted, rather than being paid on call. And they move by bicycle, without polluting. Warehouses(dark stores) scattered throughout European countries make extensive use of green energy.
The activity managed in this way has enabled Gorillas to achieve carbon neutrality, that is, to offset carbon emissions emitted.
A growing q-commerce model
The q-commercecompany, i.e., quick commerce, another definition for online shopping with very fast home delivery, is gaining space.
The debut in Milan in June 2021 was followed-at the rate of one a month-by openings in Rome, Turin, Bergamo and, as of this April, Florence. There are already 22 warehouses from which riders depart, 13 of them in Milan.
Prices and bidding
In less than a year, foods available for purchase on the app have increased. More importantly, they have been expanded to include a group of organic foods sufficient to organize breakfast and a full meal (pasta, passata, cold cuts and meat, frozen vegetables, vegetable drinks, galette etc.).
The prices are stated to be the same as those charged in physical retail outlets, while the cost of home delivery is fixed: 1.80 euros, with a minimum spend of 5 euros.
The delivery time is very fast. The fateful 10 minutes are not contracted, but timeliness is guaranteed.
Professional journalist since January 1995, he has worked for newspapers (Il Messaggero, Paese Sera, La Stampa) and periodicals (NumeroUno, Il Salvagente). She is the author of journalistic surveys on food, she has published the book "Reading labels to know what we eat".
